PENGARUH PERCEIVED CREDIBILITY OF PRODUCT INFORMATION, HEDONIC SHOPPING MOTIVATION, DAN PERSONALITY TERHADAP IMPULSIVE BUYING DAN ONLINE BUYING FREQUENCY PADA PRODUK UKM KERAJINAN LOGAM WIROTOCRAFT KOTAGEDE YOGYAKARTA

  • IBN Udayana Universitas Sarjanawiyata Tamansiswa
  • Evi Zulfia
DOI: https://doi.org/10.26460/jm.v7i1.267

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived credibility of product information, hedonic shopping motivation, personality and impulsive buying terhadap Online Buying Frequency dan impulsive buying pada produk UKM Kerajinan Logam Wirotocraft Kotagede Yogyakarta.


Populasi dalam penelitian ini yaitu konsumen Kerajinan Logam Wirotocraft Yogyakarta yang berbelanja on line dengan 150 responden. Metode pengambilan data menggunakan kuesioner. Teknik analisis yang digunakan adalah Structural Analysis Modelling (SEM).


Hasil penelitian menunjukkan Perceived Credibility Of Product Information, Hedonic Shopping Motivation dan Personality berpengaruh positif terhadap Online Buying  Frequency dan impulsive buying.

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Jurnal Manajemen FE UST
Published
2017-07-08
How to Cite
UDAYANA, IBN; ZULFIA, Evi. PENGARUH PERCEIVED CREDIBILITY OF PRODUCT INFORMATION, HEDONIC SHOPPING MOTIVATION, DAN PERSONALITY TERHADAP IMPULSIVE BUYING DAN ONLINE BUYING FREQUENCY PADA PRODUK UKM KERAJINAN LOGAM WIROTOCRAFT KOTAGEDE YOGYAKARTA. Jurnal Manajemen, [S.l.], v. 7, n. 1, p. 34-49, july 2017. ISSN 2541-4348. Available at: <http://jurnalfe.ustjogja.ac.id/index.php/manajemen/article/view/267>. Date accessed: 19 apr. 2024. doi: https://doi.org/10.26460/jm.v7i1.267.
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Vol 7 No 1 (2017): JURNAL MANAJEMEN VOL. 7 NO. 1 JUNI 2017
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Artikel
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Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.