PENGARUH BRAND NAME DAN COUNTRY OF ORIGIN TERHADAP PERSEPSI KUALITAS DAN NIAT BELI MINUMAN RINGAN BERKARBONASI

  • Adhi Prakosa Universitas PGRI Yogyakarta

Abstract

This study aims to test relationships between brand name and country of origin. Independent variable is brand name and country of origin. The dependent variable is perceived quality and intention to buy. The data collection is done directly by using a survey questionnaire. Hypothesis testing is done using simple regression with SPSS version 22.0. Results can be concluded that brand name and country of origin affect the perception of quality to the product and consumer purchase intention.

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Published
2017-12-01
How to Cite
PRAKOSA, Adhi. PENGARUH BRAND NAME DAN COUNTRY OF ORIGIN TERHADAP PERSEPSI KUALITAS DAN NIAT BELI MINUMAN RINGAN BERKARBONASI. Jurnal Manajemen, [S.l.], v. 7, n. 2, p. 51-61, dec. 2017. ISSN 2541-4348. Available at: <http://jurnalfe.ustjogja.ac.id/index.php/manajemen/article/view/338>. Date accessed: 11 dec. 2017. doi: https://doi.org/10.26460/jm.v7i2.338.