PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN PERSEPSI NILAI TERHADAP KEPUASAN PELANGGAN CAFE COFFE SKAPAT DI BOYOLALI

  • Surya Avent Firmansyah Universitas Muhammadiyah Surakarta
  • Muzakar Isa Universitas Muhammadiyah Surakarta

Abstract

The rapid development of coffee shops in Boyolali has given rise to intense competition between coffee shops to provide maximum satisfaction to consumers. This research aims to examine the impact of service quality, product quality and perceived value on customer satisfaction.


The samples from this research were customers who had visited Cafe Coffe Skapat Boyolali. The data analysis technique used in this research was Structural Equation Modeling (SEM).


The research results show that Service Quality and Perceived Value have a significant positive effect on customer satisfaction, while Product Quality has no significant effect on customer satisfaction

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Published
2024-04-23
How to Cite
FIRMANSYAH, Surya Avent; ISA, Muzakar. PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN PERSEPSI NILAI TERHADAP KEPUASAN PELANGGAN CAFE COFFE SKAPAT DI BOYOLALI. Jurnal Manajemen, [S.l.], v. 14, n. 1, p. 248 - 260, apr. 2024. ISSN 2541-4348. Available at: <https://jurnalfe.ustjogja.ac.id/index.php/manajemen/article/view/4191>. Date accessed: 24 may 2024. doi: https://doi.org/10.30738/jm.v14i1.4191.