PENGARUH ORIENTASI PASAR, INOVASI PRODUK TERHADAP KEBERHASILAN USAHA PADA USAHA KECIL DAN MENENGAH (UKM) DI PROVINSI YOGYAKARTA
Abstract
This study aims to determine the effect of market orientation and product innovation on the business sucess of SMEs in Yogyakarta Province. This study uses a purposive sampling technique with a sample size of 139 SMEs respondents. Data is subjected to data quality testing, classical assumptions, and hypothesis testing using multiple linear regression.
The result shows that market orientation and business sucess have a not positive effect on business sucess. The result shows that market orientation and product innovation have a positive effect on business success.
This study aims to determine the effect of market orientation and product innovation on the business sucess of SMEs in Yogyakarta Province. This study uses a purposive sampling technique with a sample size of 139 SMEs respondents. Data is subjected to data quality testing, classical assumptions, and hypothesis testing using multiple linear regression.
The result shows that market orientation and business sucess have a not positive effect on business sucess. The result shows that market orientation and product innovation have a positive effect on business success.
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This work is licensed under a CC-BY-NC-SA.
