PENGARUH E-WOM DAN BRAND TRUST TERHADAP PURCHASE INTENTION (Studi Kasus Pada Konsumen Go-jek di Yogyakarta)

  • Azmi Hadi universitas sarjanawiyata tamansiswa

Abstract

This research, is expected to prove influence between variable namely e-wom as electronic word of mouth ) brand so and purchase intention. In this research used a quantitative approach namely by spreading the questionnaire to respondents users go-jek in yogyakarta.An analyzer used the test the assumption classical and test t with the results of research suggests that all the variables affect each other.

Published
2019-01-15
How to Cite
HADI, Azmi. PENGARUH E-WOM DAN BRAND TRUST TERHADAP PURCHASE INTENTION (Studi Kasus Pada Konsumen Go-jek di Yogyakarta). JURNAL EKOBIS DEWANTARA, [S.l.], v. 1, n. 11, p. 54-62, jan. 2019. ISSN 2656-4149. Available at: <http://jurnalfe.ustjogja.ac.id/index.php/ekobis/article/view/812>. Date accessed: 20 sep. 2019. doi: https://doi.org/10.26460/ed_en.v1i11.812.