Pengaruh Kualitas Pelayanan dan Aksesibilitas Halte Terhadap Pengambilan Keputusan Pengguna Bus Transjogja

Abstract

The purpose of this study was to find out how the decision-making process by consumers to use Transjogja buses from the aspect of service quality and accessibility of stops.   This research is a type of quantitative research. The subjects in this study were people in Jetis village, Yogyakarta who used Transjogja buses.The method in this study is through questionnaires distributed to consumers who use Transjogja buses   The results of this study indicate that the influence of service quality and accessibility of shelters on consumer decision making to use Transjogja buses is very good. So that the good quality of service will increase consumers to use Transjogja buses and the services currently received will have a continuing impact in the future, so that in this case the quality service has a great influence on trust.               

Keywords: service quality, accessibility of stops, consumer decisions.