ANALISIS PERSEPSI KONSUMEN TERHADAP PERCEIVED QUALITY DALAM UPAYA PENGEMBANGAN STRATEGI PRODUK USAHA MASKER (STUDI KASUS PADA USAHA MASKER DIE WOLKE)
Abstract
This research aims to discover the level of product's development needs expected by Die Wolke's consumers. Furthermore, this research also wants to know what product's development is expected by consumers. And the last, this research also wants to create a product development strategy based on the level of Product’s development needs of Die Wolke's consumers by using Marketing Mix 7P which focuses on product. the participants for this research are Die Wolke's consumers from august to november (n: 106). For the sample, the researcher use simple random sampling with the minimum sample size determined by slovin formula (n: 65). The results showed that Die Wolke consumers prioritize product's development in mask's design.
Downloads
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.