KUALITAS DAN LOKASI TERHADAP LOYALITAS PELANGGAN SEPATU DI JALAN MATARAM YOGYAKARTA

  • BUDI YANTORO MM UST

Abstract

This study aims to examine whether product quality and business location have an effect on consumer loyalty by intervening consumer satisfaction. The analysis uses independent variables of product quality and business location with customer satisfaction as an intervening variable. Data collection was carried out by distributing questionnaires to respondents. The analysis in this research uses descriptive analysis method and inferential analysis method using Patial Least Square (PLS). The results of this study indicate that product quality has a positive and significant effect on consumer loyalty, while the location aspect has a positive effect on consumer loyalty.


Key words: product quality, location, customer satisfaction, customer loyalty

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Published
2021-03-25
How to Cite
YANTORO, BUDI. KUALITAS DAN LOKASI TERHADAP LOYALITAS PELANGGAN SEPATU DI JALAN MATARAM YOGYAKARTA. UPAJIWA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat, [S.l.], v. 5, n. 1, p. 9-19, mar. 2021. ISSN 2579-535X. Available at: <https://jurnalfe.ustjogja.ac.id/index.php/magistermanajemen/article/view/2228>. Date accessed: 16 may 2021. doi: https://doi.org/10.26064/upa.v5i1.2228.