PENGARUH ELEKTRONIK WORD OF MOUTH, VENDOR TRUST DAN MERCHNAT PRODUCT TRUST TERHADAP INTENTION TO PERFOME ONLINE GROUP BUYING PADA PENGGUNA APLIKASI SHOPEE DI FE UST (study kasus pada pengguna aplikasi shopee)

Abstract

AbstractThe purpose of this research is to increase buying interest online, especially buying and selling groups online. Social media is an investment for the present, as the world of technology continues to develop, this will affect the business world. Recently there have been a lot of entrepreneurs selling their goods in online buying and selling groups, in this study using electronic word of mouth, vendor trust and merchant product trust to influence significantly the buying interest in the group online buying and selling, so that it can be a reference for entrepreneurs who sell their trade in online buying and selling groups to pay attention to ewom, vendor trust and merchant product trust. This study found that vendor trust has an effect on online group buying intention to perfome, the conclusion is that vendor trust has a significant positive effect on the impact on customers' intention to engage in online group buying in Indonesia.