Pengaruh Ability, Satisfaction, and Trust Terhadap Consumer Loyalty Pada Situs Jual Beli Online OLX di Yogyakarta

Abstract

This study was conducted to determine the influence of ability, satisfaction, and trust in consumer loyalty on the online sale site OLX in Yogyakarta . Research location in Yogyakarta.

            The population of this research is the customer who stayed in Yogyakarta. Sample of 100 respondents were taken using accidental sampling techniques and methods of data collection using questionnaires. Analysis of the data used is descriptive analysis, and multiple regression analysis.

            The results showed that ability not significantly influence consumer loyalty; satisfaction significantly influence consumer loyalty; and trust significantly influence consumer loyalty.