PERSEPSI PRODUK COFFEE SHOP CUPPAJO DAN REPURCHASE INTENTION DI YOGYAKARTA

  • koko setyawan universitas sarjanawiyata tamansiswa

Abstract

The purpose of this research is: The variable in this study was Perceived Servicescape, Perceived Quality, Perceived price, Perceived Value and satisfaction. The population in this research is the consumer or society has ever made a purchase coffee shop Cuppajo Yogyakarta. Sampling technique used was accidental sampling method the selection of samples taken from members of a population selected by chance match a particular purpose. Engineering data collection using the questionnaire. Analysis of multiple regression analysis was used.


Keywords: Perceived Servicescape, Perceived Quality, Perceived Price, Perceived value, Satisfaction.

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Published
2018-12-21
How to Cite
SETYAWAN, koko. PERSEPSI PRODUK COFFEE SHOP CUPPAJO DAN REPURCHASE INTENTION DI YOGYAKARTA. JURNAL EKOBIS DEWANTARA, [S.l.], v. 1, n. 8, p. 54-58, dec. 2018. ISSN 2656-4149. Available at: <https://jurnalfe.ustjogja.ac.id/index.php/ekobis/article/view/535>. Date accessed: 03 apr. 2020.