PENGARUH PLEASURE, SAFETY, PERCEIVED QUALITY PRODUCT TERHADAP PURCHASE BEHAVIOR MELALUI PURCHASE INTENTION PADA SEPEDA MOTOR HONDA JENIS MATIC

Abstract

Purchase Behavior is important because it can increase company profit. The study was conducted to determine the effect of pleasure, safety, perceived quality product on purchase behavior through purchase intention in Honda motorcycle type matic.

The research was conducted at the districts Umbulharjo, Yogyakarta, samples taken as many as 100 people with accidental sampling method. The data collection is done by distributing questionnaires using a scale of 1-5 points to measure 12 indicators.

The results of this study indicate the results for the variable pleasure positive effect on purchase intention , safety of use positive effect on purchase intention, perceived quality product positive on online purchase intention. Pleasure of use positive effect on purchase behavior, safety of use no positive effect on purchase intention, perceivved quality product of use no positive effect on purchase behavior. Purchase intention of use positive effect on purchase behvior.  For the determinantion of the results of this test is 73,8% on purchase intention. for the determinantion of the result of this 85,8 on purchase behavior.