PENGARUH INITUITIVE ACCURACY, TRUST, PARTICIPATION, DAN EFFORT TERHADAP SALES PERSON PERFORMANCE PRODUK PT. KIARA DI KOTA YOGYAKARTA

Abstract

This study aims to determine the effect of inituitive accuracy, trust, participation, and effort partially to sales
person performance and also simultaneously to sales person performance PT KIARA. This research is a
quantitative descriptive research by using questionnaires. The population in this research is all consumers
PT. KIARA in Yogyakarta who shop at the Nisrina Clinic, Qeza Clinic, Fortune Clinic, MJ Scin care clinics,
and AHA skin care clinic which obtained 89 samples by purposive sampling method. The analysis technique
used is a multiple linear regression equation with a significance level of 5%. The results showed that
inituitive accuracy had positive significant effect on the sales person performance, trust had positive
significant effect on the sales person performance, participation had positive significant effect on the sales
person performance, effort had positive significant effect on the sales person performance and
simultaneously inituitive accuracy, trust, participation influence had positive significant effect to sales
person performance PT. KIARA.