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 PENGARUH CITRA MEREK, KUALITAS PRODUK, PERCIEVED PRICE FAIRNESS, STRATEGI DIFERENSIASI TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN TUGU CHOCOLATE DI KOTAGEDE YOGYAKARTA.
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ISSN 2656-4149.
Available at: &lt;<a href="https://jurnalfe.ustjogja.ac.id/index.php/ekobis/article/view/662" target="_new">https://jurnalfe.ustjogja.ac.id/index.php/ekobis/article/view/662</a>&gt;. Date accessed: 12 july 2025.