PENGARUH FINANCIAL TECHNOLOGY TERHADAP KEPUASAN KEUANGAN (Studi kasus pada Pedagang Di Pasar Beringharjo Yogyakarta)

Abstract

Abstract
This study aims to investigate the influence of financial technology to financial satisfaction of
Small Business Enterprise (SME) in Beringharjo Market in Yogyakarta. This study uses
primary data and random sampling. This Study uses questionairre with likert scale. This
study collects data to respondent in Beringharjo Market of Yogyakarta Special Region. The
results of the study are the F test showing that financial performance can mediate the effect of using
financial technology on financial satisfaction. Financial technology can improve the financial
performance of small businesses and financial achievements can increase the financial satisfaction of
small businesses in Beringharjo market. Thus, financial performance can mediate the influence of
Financial Technology on financial satisfaction. The criteria for the role of mediation in financial
performance are fully mediated, meaning that financial performance partial mediated the relationship
between financial technology and financial satisfaction. This study can be used to campaign
fianncial technology to small busniess entreprise (SME), to develop small business entreprise
(SME), to make decision in business especially small business entreprise (SME).
Keyword :Financial Technology, financial satisfaction, Beringharjo Market