PENGARUH DISCOUNT, BONUS PACK, DAN IN- STORE DISPLAY TERHADAP IMPULSE BUYING PRODUK OBAT NYAMUK HIT di PAMELLA SWALAYAN YOGYAKARTA

  • Mohamad Haironi UST Yogyakarta

Abstract

The purpose of this research was to examine the influence of Discount, Bonus pack, and In-store Display on
Impulse buying of HIT mosquito repellent products at Pamella Swalayan Yogyakarta. This research was
quantitative causative research. The population in this study is were consumers who made purchases of HIT
in Pamella Swalayan Yogyakarta, with a sample of consumers who bought HIT Products in Pamella
Swalayan Yogyakarta, amounting to 100 respondents. Data collection was held directly by using a
questionnaire. While the tools of analysis used was multiple regression with SPSS program version 16.0.
The results showed that the Discount and Bonus pack variables have significantly influence to Impulse
buying of HIT mosquito repellent products in Pamella Swalayan Yogyakarta, while In-store Display has no
significant influence to Impulse buying of HIT mosquito repellent product in Pamella Swalayan Yogyakarta.

Published
2017-12-04
How to Cite
HAIRONI, Mohamad. PENGARUH DISCOUNT, BONUS PACK, DAN IN- STORE DISPLAY TERHADAP IMPULSE BUYING PRODUK OBAT NYAMUK HIT di PAMELLA SWALAYAN YOGYAKARTA. EKONOMI DEWANTARA, [S.l.], v. 1, n. 1, dec. 2017. Available at: <http://jurnalfe.ustjogja.ac.id/index.php/sje/article/view/314>. Date accessed: 11 dec. 2017.