PENGARUH KELENGKAPAN PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA TOSERBA DM BARU 1 PLERET BANTUL YOGYAKARTA

  • Sulistiyo Anjarwani UST Yogyakarta

Abstract

This study aims to analyze the effect of product completeness, the influence of price perceptions and location towards customer satisfaction in Toserba DM Baru 1 Pleret Bantul Yogyakarta. The population in this study were all consumers who have visited and bought in Toserba DM Baru 1 with samples of 100 respondents. The research is a quantitative reasearch by using questionnaire method, while the data analysis technique using multiple regression analysis supported by T test and F test and classical assumption test consist of multikolinaritas test, heterokolinearity test and normality test. The result of research with significance level α = 5% or 0.05 shows that product completeness has positive and significant effect to consumer satisfaction (0.000 <0.05) Price perception have positive and significant effect to consumer satisfaction (0.042 <0.05) and location has no positive and significant effect to Customer satisfaction (0.662> 0.05). Simultaneously variable of product completeness, perception of price and location have positive and significant effect to consumer satisfaction (0.000 <0.05) at Toserba DM Baru 1 Pleret Bantul Yogyakarta.

Published
2017-12-04
How to Cite
ANJARWANI, Sulistiyo. PENGARUH KELENGKAPAN PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA TOSERBA DM BARU 1 PLERET BANTUL YOGYAKARTA. EKONOMI DEWANTARA, [S.l.], v. 1, n. 1, dec. 2017. Available at: <http://jurnalfe.ustjogja.ac.id/index.php/sje/article/view/304>. Date accessed: 11 dec. 2017.