WULANDARI, Ratna.
 PENGARUH PERSEPSI IKLAN DI TELEVISI DAN IKLAN DI MEDIA CETAK TERHADAP MOTIVASI MENABUNG DI BANK CIMB NIAGA YOGYAKARTA.
<strong>Jurnal Manajemen</strong>, [S.l.], v. 3, n. 2, p. 15 - 23, dec. 2013.
ISSN 2541-4348.
Available at: &lt;<a href="http://jurnalfe.ustjogja.ac.id/index.php/manajemen/article/view/157" target="_new">http://jurnalfe.ustjogja.ac.id/index.php/manajemen/article/view/157</a>&gt;. Date accessed: 13 july 2025.
doi: <a href="https://doi.org/10.30738/jm.v3i2.157">https://doi.org/10.30738/jm.v3i2.157</a>.