ANALISIS DAMPAK PENGEMBANGAN DESA WISATA KEMBANGARUM TERHADAP PEREKONOMIAN MASYARAKAT LOKAL
This research is a descriptive survey research, which aims to analyze the impact on development of Kembangarum tourism village on the local community's economy. This research uses five variables, the development of human resource competency, tourism product management, community participation, business opportunity, and land use. Data were collected through a survey of 160 communities directly involved in the management of the tourist village, and analyzed using the Partial Least Square (PLS) technique. The development of human resources and the management of tourism products has a positive and significant impact on community participation, business opportunities, and land use. Meanwhile, the contribution of human resource development variable and tourism product management to ther variables are still relatively moderate, which is less than 50%. The smallest index value seen in the variable of tourism product management is 71,13. The potential for Kembangarum tourism village has not been managed optimally because of the limited human resources that has competence in the field of tourism.
Keywords: participation, competence, business opportunity, tourism village, and land use.