CREATION CUSTOMER VALUE UNTUK MENINGKATKAN PURCHASE INTENTION PADA JASA SABILA TRANSPORT

Abstract

To improve the services of the Transport Sabila. 3) Influence Perceived emotional value on
Sabila Transport services. 4) Effect of Perceived social value Purchase intention to improve
the services Sabila Transport. Respondents this study of 120 consumers by the results of
questionnaires. Distributing questionnaires done manually or directly to Transport Sabila
services ever used the services to be Sabila Transport and leasing transactions in Sabila
Transport Services. Research and testing of the instrument using validity and reliability test.
While the classic assumption test using test heteroscedasticity, multicollinearity, and
normality. Based on This study aims to determine how much influence Creation to improve
customer value Purchase intention at Sabila Transport services consisting of : 1) Effect of
Perceived price value Purchase intention to improve the services of the Transport Sabila. 2)
Influence Functional quality value Purchase intention the result that out of the four variables.
Ie consisting of : 1) variable Perceived price value, 2) variable quality Functional value, 3)
variable Perceived emotional value and 4) variable Perceived social value very positive
influence on Purchase intention. By showing the value of the coefficient amounted to
68.4%.