PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Konsumen di Restoran Toean Watiman Yogyakarta)

  • muhamad khoironi universitas sarjanawiyata tamansiswa

Abstract

The study aims to determine the effect of service quality on customer satisfaction through the purchase decision variable as a mediation for toean watiman yogyakarta restaurant customers. Based on the results of research conducted that service quality and purchasing decisions have a significant effect on customer satisfaction. In indirect coefficients, the effect of service quality on customer satisfaction through purchasing decisions as a mediating variable shows that the coefficient of indirect influence is smaller than the value of direct influence so it can be concluded that the purchase decision variable is a partial mediation variable rather than a full mediation variable

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Published
2019-02-18
How to Cite
KHOIRONI, muhamad. PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Konsumen di Restoran Toean Watiman Yogyakarta). JURNAL EKOBIS DEWANTARA, [S.l.], v. 1, n. 12, p. 182-188, feb. 2019. ISSN 2656-4149. Available at: <http://jurnalfe.ustjogja.ac.id/index.php/ekobis/article/view/920>. Date accessed: 18 nov. 2019. doi: https://doi.org/10.26460/ed_en.v1i12.920.