manajemen pemasaran karya seni lukis (studi kasus pada pameran seni rupa dan pasar seni art jog)

Abstract

This study aims to determinate the marketing strategy in field of creative industry that is painting art at Art Jog art Bazaar art exhibition, as annual regular event. Marketing strategy with case study of Art Jog art exhibition is a deep observation of the extent to which the role and function of marketing strategy in the context of exhibition or sale of painting, along with its implementation and its application with theoretical approach of marketing strategy discipline in general and special. From the research can be experienced effectiveness of marketing strategy   in painting  accordance with current  social conditions, as an indication of the role marketing management discipline in developing art objects segmentation so as to achieve optimization aspects of marketing strategy at Art Jog exhibition.